In a world where a screw is called a “leveraged circular fastening instrument” and a hammer is called a “kinetically driven brad impactor”, we also have the log home that is built using an “insulated log system.” Just to be clear, there is no such thing as an insulated log, since a log, by definition, is a solid timber. But, who are we to argue with the conventional wisdom of marketing experts? Endearingly referred to as “The System 4200″ or “The Insu-Log System” or “The Platinum Seal System” or “The R-Enhanced System” or any of a thousand other names, any house built with an “Insulated Log System” is a conventionally built house with an attached log siding.
So, the slogan goes something like this: “Try Our Insulated Log System.”
After a long and loud sigh we have to honestly say that the slogan should go something more like this: “Quarter logs have never cost so much like full logs before!”
But, why does this even matter?
First, we believe in truth in advertising. If a customer is being steered toward building a stick built home with log siding, it should not be marketed as a “log home.” We have learned that “cheese food” isn’t really cheese (hey, it is barely even food,) and we know that pears are not simply funny shaped apples. It is dishonest to market a product as something that it is not, especially when the primary benefits of a log home are lost in the stick built home.
But, if the Insulated Log System isn’t enough to convince you to buy, don’t forget about that well marketed product called the Super-Insulated Log System.
The slogan for which should be “Of course it costs a little more, but it does work almost as well!”
Are we still on our soap box? Yes.
The second issue is cost. The components for a stick built home with siding should be cheaper than the materials for a log house–usually 10% to 30% less. We price a lot of homes both ways, and there never is an exception. Some of the savings on materials is lost with the extra labor necessary for the stick built option, but the final stick built home with a dry-walled interior should still be less expensive to build than a full log home.
The final issue we have is that most companies that push insulated log systems do so in response to problems with log homes that were built generations ago. But, let’s face it, when Great Grandpappy built his log home back in 1880 with nothing but an axe, the end result was a log home with serious self-esteem issues. But mud was abundant and the building inspector didn’t hassle him over the sagging ridge. Now, “insulated log systems” are being sold as an answer to the problems that Grandpappy had to deal with. No settling, no chinking, no windows jamming, no walls buckling, no rotting joints, no outdoor toilets, no smallpox, and aren’t you glad you don’t have to wear those huge suspenders these days?
However, quality log home companies like RippleCraft dispensed with these maintenance issues years ago. If a customer does the proper investigating before purchasing a log home there will be no maintenance issues other than that of maintaining the stain–the same maintenance that will be necessary on “The Warmth Enhanced Insulated Log System.”
If you want to buy siding from RippleCraft we would be happy to show you the many lines that we have. Our half-log SuperSiding is some of the best log siding on the market because of its thickness, its profile, it being thoroughly dried, and because it is bleedless. We do take serious pride in the high quality of our half-log siding products.